2023-2024 Study Plan:
|
Course number |
course title | REQUISITE | CR | HOURS/WEEK | ||||
|---|---|---|---|---|---|---|---|---|
| PRE-Req | co-req | lec | lab | |||||
| Semester 1 | ||||||
|---|---|---|---|---|---|---|
| MRKT1001 | Principles of Marketing | - | - | 3 | 2 | 3 |
| COMM1010 | English Communication I | - | - | 3 | 3 | 0 |
| MATH1070 | Applied Mathematics | - | - | 3 | 3 | 0 |
| Effective & Experiential Learning Elective: Select 1 of 2 | ||||||
| EFFL1001 | Effective Learning | - | - | 3 | 3 | 0 |
| EFFL1002 | Applied & Experiential Learning | - | - | 3 | 3 | 0 |
| Semester 1 Total | 12 | 11 | 3 | |||
| Semester 2 | ||||||
|---|---|---|---|---|---|---|
| COMM1020 | English Communication II | COMM1010 | - | 3 | 3 | 0 |
| MRKT2003 | Fundamentals of Digital Marketing | MRKT1001 | - | 3 | 2 | 3 |
| ACCT1001 | Financial Accounting | - | - | 3 | 2 | 3 |
| HRMG1001 | Principles of Human Resource Management | - | - | 3 | 2 | 3 |
| Semester 2 Total | 12 | 9 | 9 | |||
| Semester 3 | ||||||
|---|---|---|---|---|---|---|
| RSST3001 | Research & Statistics | - | - | 3 | 3 | 0 |
| BKFT1001 | Principles of Finance | - | - | 3 | 2 | 3 |
| Semester 3 Total | 6 | 5 | 3 | |||
| Year 1 Total | 30 | 25 | 15 | |||
|
Course number |
course title | REQUISITE | HOURS/WEEK | |||
|---|---|---|---|---|---|---|
| PRE-Req | co-req | cr | lec | lab | ||
| Semester 4 | ||||||
|---|---|---|---|---|---|---|
| ECON2010 | Business Economics | - | - | 3 | 2 | 3 |
| BUSG2010 | Qatar Business Law | - | - | 3 | 2 | 3 |
| MRKT2002 | Marketing Research | RSST3001 | - | 3 | 2 | 3 |
| MRKT3008 | Digital Marketing Communications | MRKT2003 | - | 3 | 2 | 3 |
| MRKT3104 | Consumer Behavior in the Digital Age | MRKT1001 | - | 3 | 2 | 2 |
| Semester 4 Total | 15 | 10 | 14 | |||
| Semester 5 | ||||||
|---|---|---|---|---|---|---|
| MRKT3007 | Professional Selling | MRKT1001 | - | 3 | 2 | 2 |
| MRKT3105 | Marketing Content & Media Management | MRKT1001 | - | 3 | 2 | 3 |
| MRKT3009 | Marketing Analytics & Data Mining | MRKT2003 | - | 3 | 2 | 3 |
| MRKT3011 | Branding in the Digital Age | MRKT2003 | - | 3 | 2 | 2 |
| Semester 5 Total | 12 | 8 | 10 | |||
| Semester 6 | ||||||
|---|---|---|---|---|---|---|
| BUSG2301 | Work Placement | Min 54 Credits | - | 9 | 360 Total HRs | |
| Semester 6 Total | 9 | 0 | 0 | |||
| Year 1 Total | 36 | 18 | 24 | |||
| Dip. Mktg Program Total | 66 | 43 | 39 | |||