2023-2024 Study Plan:
| Course number | course title | REQUISITE | HOURS/WEEK | |||
|---|---|---|---|---|---|---|
| PRE-Req | co-req | cr | lec | lab | ||
| Semester 1 | ||||||
| COMM1010 | English Communication I | - | - | 3 | 3 | 0 |
| MATH1070 | Applied Mathematics | - | - | 3 | 3 | 0 |
| MRKT1001 | Principles of Marketing | - | - | 3 | 2 | 3 |
| Effective & Experiential Learning Elective: Select 1 of 2 | ||||||
| EFFL1001 | Effective Learning | - | - | 3 | 3 | 0 |
| EFFL1002 | Applied & Experiential Learning | 3 | 3 | 0 | ||
| Semester 1 Total | 12 | 11 | 3 | |||
| SEMESTER 2 | ||||||
| ACCT1001 | Financial Accounting | - | - | 3 | 2 | 3 |
| COMM1020 | English Communication II | COMM1010 | - | 3 | 3 | 0 |
| HRMG1001 | Principles of HRM | - | - | 3 | 2 | 3 |
| Mathematics & Natural Sciences Elective | - | - | 3 | 3 | 0 | |
| Semester 2 Total | 12 | 10 | 6 | |||
| SEMESTER 3 | ||||||
| BKFT1001 | Principles of Finance | - | - | 3 | 2 | 3 |
| Mathematics & Natural Sciences Elective | 3 | 3 | 0 | |||
| Semester 3 Total | 6 | 5 | 3 | |||
| Year 1 Total | 30 | 26 | 12 | |||
| Course number | course title | REQUISITE | HOURS/WEEK | |||
|---|---|---|---|---|---|---|
| PRE-Req | CO-REQ | cr | lec | lab | ||
| Semester 4 | ||||||
| ECON2010 | Business Economics | - | - | 3 | 2 | 3 |
| MGMT2010 | Organizational Behavior | Min 30 Credits | - | 3 | 2 | 3 |
| MISY2010 | Management Information System | - | - | 3 | 3 | 0 |
| MRKT2003 | Fundamentals of Digital Marketing | MRKT1001 | - | 3 | 2 | 3 |
| Semester 4 Total | 12 | 9 | 9 | |||
| SEMESTER 5 | ||||||
| ACCT2001 | Managerial Accounting | ACCT1001 | - | 3 | 2 | 3 |
| RSST3001 | Research & Statistics | - | 3 | 3 | 0 | |
| MRKT3104 | Consumer Behavior in the Digital Age | MRKT1001 | - | 3 | 2 | 2 |
| Social Sciences, Humanities, & the Arts Elective: Select 1 of 8 | ||||||
| BUSG2001 | Introduction to Entrepreneurship | - | - | 3 | 2 | 2 |
| BUSG2002 | Project Management | - | - | 3 | 2 | 2 |
| SSHA1001 | Islamic & Arab Civilization | - | - | 3 | 3 | 0 |
| SSHA1002 | Introduction to Sociology | - | - | 3 | 3 | 0 |
| SSHA1003 | Introductory Psychology | - | - | 3 | 3 | 0 |
| SSHA1004 | Ethical Reasoning | - | - | 3 | 3 | 0 |
| SSHA1005 | Law & Society | - | - | 3 | 3 | 0 |
| SSHA1006 | Introduction to the Arts | - | - | 3 | 3 | 0 |
| Semester 5 Total | 12 | 9 | 7 | |||
| SEMESTER 6 | ||||||
| MRKT3006 | Services Marketing | MRKT1001 | - | 3 | 2 | 2 |
| BUSG2010 | Qatar Business Law | - | - | 3 | 2 | 3 |
| Semester 6 Total | 6 | 4 | 5 | |||
| Year 2 Total | 30 | 22 | 21 | |||
| COURSE NUMBER | course title | REQUISITE | HOURS/WEEK | |||
|---|---|---|---|---|---|---|
| PRE-Req | CO-REQ | CR | LEC | LAB | ||
| Semester 7 | ||||||
| MGMT3035 | Business Ethics | Min 30 Credits | - | 3 | 3 | 0 |
| MRKT2002 | Marketing Research | RSST3001 | - | 3 | 2 | 3 |
| MRKT3008 | Digital Marketing Communications | MRKT2003 | - | 3 | 2 | 3 |
| Global Awareness & Regional Challenges Elective: Select 1 of 4 | ||||||
| GARC1001 | Qatar History & Society | - | - | 3 | 3 | 0 |
| ECON1001 | Global Economic Concepts | - | - | 3 | 3 | 0 |
| GARC2001 | Human Development in Qatar | - | - | 3 | 3 | 0 |
| GARC2002 | Globalization & Environment | - | - | 3 | 3 | 0 |
| Semester 7 Total | 12 | 10 | 6 | |||
| SEMESTER 8 | ||||||
| MRKT3007 | Professional Selling | MRKT1001 | - | 3 | 2 | 2 |
| MRKT3009 | Marketing Analytics & Data Mining | MRKT2003 | - | 3 | 2 | 3 |
| MRKT3105 | Marketing Content & Media Management | MRKT1001 | - | 3 | 2 | 3 |
| Social Sciences, Humanities, & the Arts Elective: Select 1 of 8 | ||||||
| BUSG2001 | Introduction to Entrepreneurship | - | - | 3 | 3 | 0 |
| BUSG2002 | Project Management | - | - | 3 | 3 | 0 |
| SSHA1001 | Islamic & Arab Civilization | - | - | 3 | 3 | 0 |
| SSHA1002 | Introduction to Sociology | - | - | 3 | 3 | 0 |
| SSHA1003 | Introductory Psychology | - | - | 3 | 3 | 0 |
| SSHA1004 | Ethical Reasoning | - | - | 3 | 3 | 0 |
| SSHA1005 | Law & Society | - | - | 3 | 3 | 0 |
| SSHA1006 | Introduction to the Arts | - | - | 3 | 3 | 0 |
| Semester 8 Total | 12 | 9 | 8 | |||
| SEMESTER 9 | ||||||
| MRKT3010 | Digital Optimization | MRKT2003 | 3 | 2 | 3 | |
| MRKT3011 | Branding in the Digital Age | MRKT2003 | 3 | 2 | 2 | |
| Semester 9 Total | 6 | 4 | 5 | |||
| Year 3 Total | 30 | 23 | 19 | |||
| Course number | course title | REQUISITE | HOURS/WEEK | |||
|---|---|---|---|---|---|---|
| PRE-Req | co-req | cr | lec | lab | ||
| Semester 10 | ||||||
| BUSG4101 | Practicum in Business | Min 90 Credits | - | 3 | 1 | 6 |
| MGMT4000 | Strategic & Sustainable Management | MGMT2010 | - | 3 | 3 | 0 |
| MRKT4214 | Digital Marketing Strategy | MRKT2003 | - | 3 | 2 | 2 |
| Global Awareness & Regional Challenges Elective: Select 1 of 4 | ||||||
| GARC1001 | Qatar History & Society | - | - | 3 | 3 | 0 |
| ECON1001 | Global Economic Concepts | - | - | 3 | 3 | 0 |
| GARC2001 | Human Development in Qatar | - | - | 3 | 3 | 0 |
| GARC2002 | Globalization & Environment | - | - | 3 | 3 | 0 |
| Semester 10 Total | 12 | 9 | 8 | |||
| SEMESTER 11 | ||||||
| BUSG4201 | Capstone Project | BUSG4101 | - | 3 | 1 | 6 |
| MGMT4010 | Leadership & Change Management | MGMT2010 | - | 3 | 3 | 0 |
| MRKT4112 | Advanced Topics in Digital Marketing | MRKT2003 | - | 3 | 2 | 2 |
| MRKT4213 | Sales Management | MRKT3007 MRKT2003 | - | 3 | 2 | 2 |
| Semester 11 Total | 12 | 8 | 10 | |||
| SEMESTER 12 | ||||||
| BUSG4301 | Work Placement | BUSG4201 | - | 9 | 360 Total HRs | |
| Semester 12 Total | 9 | 0 | 0 | |||
| Year 4 Total | 33 | 17 | 18 | |||
| B.B.A. DMktg Program Total: | 123 | 88 | 71 | |||