The Master of Science in Digital Marketing and Entrepreneurship (M.Sc. DME) is a cutting-edge program designed to equip students with the skills and knowledge needed to thrive in today’s digital business landscape. The innovative program offers a comprehensive curriculum focused on applied education in key areas such as digital media, entrepreneurial marketing, e-commerce, strategic brand management, and technological-driven decision making.
Through a blend of theoretical insights and practical experiences, students will gain a deep understanding of the latest trends, strategies, and technologies shaping the digital marketing and entrepreneurship domains. Students in this program learn to leverage digital channels effectively to reach target audiences, create compelling marketing campaigns, and drive business growth in the digital age.
The program places a strong emphasis on hands-on learning, with opportunities for students to work on real-world projects, collaborate with industry partners, and develop practical skills that are directly applicable to their future careers. Whether aspiring entrepreneurs or marketing professionals, graduates of this program are prepared emerge as dynamic and innovative leaders prepared to navigate and success in today’s fast-paced and constantly evolving digital business environment.
Program Duration:
Two years
Admissions Requirements:
1. Bachelor of Business Administration from UDST; OR
2. Bachelor degree in a related field of study from an accredited higher education institution with a minimum GPA of 3.0 on a 4.0 scale.
1. The required score on the University English Placement Test or a passing score from another approved internationally recognized English language test, as validated by the Admissions & Registration Directorate; OR
2. A valid (within two years) IELTS Academic Test Report Form with an overall band of 6.0 with no individual band score (reading, writing, speaking, and listening) below 6.0; OR
3. A valid (within two years) TOEFL score of 90 and minimum scores of 17 in listening, 18 in reading, 20 in speaking, and 35 in writing; OR
4. A valid (within two years) iBT score of 72.
1. Academic transcripts related to the Bachelor degree and/or post graduate diploma presented upon application, and
2. Employment certificate from current employer with minimum experience of two years full-time employment, OR
3. Applicants who have not completed a related Business Studies Bachelor Program may be considered for entry, and these applicants may be required to successfully complete one or more Bachelor courses to prepare them for success in this Master’s Program.
2024-2025 Study Plan:
| Course number | course title | REQUISITE | HOURS/WEEK | |||||
|---|---|---|---|---|---|---|---|---|
| PRE-Req | co-req | cr | lec | lab | ||||
| Semester 1 | ||||||||
| BUSG5010 | Advanced Business Research Methods | - | - | 3 | 3 | 0 | ||
| DMET5010 |
Contemporary Issues in Digital Marketing |
- | - | 3 | 3 | 0 | ||
| DMET5020 | Marketing Management & Digital Strategies | - | - | 3 | 3 | 0 | ||
| Semester 1 Total | 9 | 9 | 0 | |||||
| SEMESTER 2 | ||||||||
| BUSG5020 | Decision Making & Negotiation |
- |
- | 3 | 3 | 0 | ||
| DMET5030 | Digital Media & Viral Marketing | DMET5020 | - | 3 | 3 | 0 | ||
| DMET6091 | Entrepreneurial Marketing | - | - | 3 | 3 | 0 | ||
| Semester 2 Total | 9 | 9 | 0 | |||||
| Year 1 Total | 18 | 18 | 0 | |||||
| Course number | course title | REQUISITE | HOURS/WEEK | |||
|---|---|---|---|---|---|---|
| PRE-Req | co-req | cr | lec | lab | ||
| Semester 3 | ||||||
| DMET6010 | E-Commerce & Entrepreneurship | DMET5030 | - | 3 | 3 | 0 |
| DMET6020 | Business Models in the Digital Age | DMET5030 | - | 3 | 3 | 0 |
| DMET6092 | Strategic Brand Management | - | - | 3 | 3 | 0 |
|
DMET6099 |
Digital Marketing & Entrepreneurship Thesis | BUSG5010 & Min 12 Credits | - | Credits will not be counted in this semester. Course will be assessed in the final semester. | ||
| Semester 3 Total | 9 | 9 | 0 | |||
| SEMESTER 4 | ||||||
| DMET6093 | Technology-driven Decision Making | DMET6020 | - | 3 | 3 | 0 |
| DMET6099 | Digital Marketing & Entrepreneurship Thesis | BUSG5010 & Min 12 Credits | 3 | 6 | 0 | 18 |
| Semester 4 Total: | 9 | 3 | 18 | |||
| Year 2 Total: | 18 | 12 | 18 | |||
| M.Sc. DME Program Total: | 36 | 30 | 18 | |||
Graduate Future Pathways:
Graduates of the Master of Science in Digital Marketing and Entrepreneurship (M.Sc. DME) program may choose to continue their studies and pursue a Doctorate degree in their area of specialization.
Graduate Career Opportunities:
The Master of Science in Digital Marketing and Entrepreneurship (M.Sc. DME) is an applied two year program with learning outcomes closely linked to the labor market. A wide range of career opportunities in the field currently exist and include, but are not limited to, the following:
- Chief Marketing Officer (CMO)
- Consultant
- Content Marketing Manager
- Digital Marketing Assistant
- Digital Marketing Manager
- Digital Marketing Specialist
- Director of Marketing
- Entrepreneur
- Marketing Coordinator
- Social Media Manager
- Start-up Founder
Program Contact:
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