Diploma in Marketing (Dip. Mktg)

Program Description:

The Diploma in Marketing (Dip. Mktg) is a two-year program that prepares graduates with the knowledge, skills and competencies needed for a career in marketing. After completing this hands-on diploma program, graduates will possess a foundation in marketing platforms, tools, and techniques. They will be well positioned to create content and assist with the development and execution of marketing campaigns and strategy. Students engage in hands-on experiential learning through applied assignments and a required work placement.

Program Duration:

Two years

Accreditation:

The Diploma in Marketing (Dip. Mktg) is accredited through the Accreditation Council for Business Schools and Programs (ACBSP), a leading specialized accreditation association for business education. For more information on UDST’s ACBSP accreditation, please visit www.acbsp.org.

Admission Requirements:

High School or Academic Requirement:

1. High school graduation certificate or equivalent approved by the Ministry of Education and Higher Education with a minimum average of 60%.

English Language Requirement:

1. The required score on the University English Placement Test or a passing score from another approved inter-nationally recognized English language test, as validated by the Admissions & Registration Directorate; OR

2. A valid (within two years) IELTS Academic Test Report Form with an overall band of 5.0 with no individual band score (reading, writing, speaking, and listening) below 5.0; OR

3. Successful completion of Foundation Program requirements.

Mathematics Requirement:

1. A minimum of 60% on the University Math Placement Test; OR

2. A valid SAT Report Form with minimum score of 480; OR

3. Successful completion of Foundation Program requirements.

Additional Admission Criteria:

1. Admission is competitive. Eligible applicants are ranked based on their overall final year (Grade 12 or equivalent) high school percentage, placement tests rankings, and admission priority category.

Program Educational Objectives:

Program Educational Objectives (PEOs) describe the knowledge, skills, and competencies a graduate can demonstrate within 2-3 years of graduation.

Within a few years of graduation from the Diploma in Marketing (Dip. Mktg) program, graduates will be able to:

PEO01. Demonstrate knowledge and competence in the specific occupation of digital marketing, and in general business administration

PEO02. Make use of communication and interpersonal skills to be effective team workers and to contribute to the development of the enterprise

PEO03. Demonstrate ethics in business and responsibility to their society and profession

PEO04. Show commitment to continuous professional development in digital marketing, and interest in obtaining further qualifications

Student Learning Outcomes:

Student Learning Outcomes (SLOs) describe the knowledge, skills, and competencies a graduate can demonstrate immediately upon graduation.

Upon successful completion of the Diploma in Marketing (Dip. Mktg) program, graduates will be prepared to:

SLO01. Apply digital marketing concepts and techniques in business environments

SLO02. Contrast digital tactics including; search engine optimization, social media, videos, email, blogging, websites, influencers etc. to assist in product promotion and sales

SLO03. Apply business principles including; budget reconciliation, pricing, law and economics

SLO04. Demonstrate marketing analytical knowledge to interpret major trends in sales and marketing

SLO05. Summarize ethical principles within the domain of digital marketing

To see the 2022-2023 Study Plan pages, please CLICK HERE!

To see the 2023-2024 Study Plan pages, please CLICK HERE!

Course number	course title	REQUISITE		CR	HOURS/WEEK
Course number	course title	PRE-Req	co-req	CR	lec	lab

Semester 1
MRKT1001	Principles of Marketing	-	-	3	2	3
COMM1010	English Communication I	-	-	3	3	0
MATH1070	Applied Mathematics	-	-	3	3	0
Effective & Experiential Learning Elective: Select 1 of 2
EFFL1001	Effective Learning	-	-	3	3	0
EFFL1002	Applied & Experiential Learning	-	-	3	3	0
Semester 1 Total				12	11	3

Semester 2
COMM1020	English Communication II	COMM1010	-	3	3	0
MRKT2003	Fundamentals of Digital Marketing	MRKT1001	-	3	2	3
ACCT1001	Financial Accounting	-	-	3	2	3
HRMG1001	Principles of Human Resource Management	-	-	3	2	3
Semester 2 Total				12	9	9

Semester 3
RSST3001	Research & Statistics	COMM1020	-	3	3	0
BKFT1001	Principles of Finance	ACCT1001	-	3	2	3
Semester 3 Total				6	5	3
Year 1 Total				30	25	15

Course number	course title	REQUISITE		HOURS/WEEK
		PRE-Req	co-req	cr	lec	lab

Semester 4
ECON2010	Business Economics	-	-	3	2	3
BUSG2010	Qatar Business Law	-	-	3	2	3
MRKT2002	Marketing Research	RSST3001	-	3	2	3
MRKT3008	Digital Marketing Communications	MRKT2003	-	3	2	3
MRKT3104	Consumer Behavior in the Digital Age	MRKT1001	-	3	2	2
Semester 4 Total				15	10	14

Semester 5
MRKT3007	Professional Selling	MRKT1001	-	3	2	2
MRKT3105	Marketing Content & Media Management	MRKT1001	-	3	2	3
MRKT3009	Marketing Analytics & Data Mining	MRKT2003	-	3	2	3
MRKT3011	Branding in the Digital Age	MRKT2003	-	3	2	2
Semester 5 Total				12	8	10

Semester 6
BUSG2301	Work Placement	Min 54 Credits	-	9	360 Total HRs
Semester 6 Total				9	0	0
Year 1 Total				36	18	24
Dip. Mktg Program Total				66	43	39

Graduate Future Pathways:

Graduates of the Diploma in Marketing (Dip. Mktg) may choose to continue their studies and complete the Bachelor of Digital Marketing (B.B.A. DMktg) degree program.

Career Opportunities:

The Diploma in Marketing (Dip. Mktg) is an applied program with learning outcomes closely linked to the labor market. A wide range of career opportunities in the field currently exist and include, but are not limited to, the following:

• Assistant Account Manager

• Advertising Assistant

• Assistant Product Manager

• Customer Service Representative

• Digital Content Coordinator

• Social Media Assistant

Program Contact:

Dr. Robert Gharios

Digital Marketing, Department Head Marketing

Email

robert.gharios@udst.edu.qa

Phone

974-4495-2415